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Strategies for building advocacy and trust with key stakeholders, with a case study showing how Cherwell handled challenges and opportunities in creating its new UX team.


Co-presented with Lori Laflin, we discussed the experience challenge for B2B orgs, getting buy-in from leadership, journey maps, and taking action. 


A preview of Cherwell's new user experience, including the research and development behind it. 


In response to the rising popularity of journey mapping, this was a level-setting on the best practices on the development of journey maps and the most common use cases for them. 

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Enterprise software is famously hard to use. But what if it wasn't?


An overview of the research methods and strategies used at Cherwell Software, and how customers can leverage them as well. 

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