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Qiagen: Reagents Feature

Project type

Application design


May 2009

Ingenuity’s flagship product, Ingenuity Pathway Analysis (IPA) was and is an incredibly powerful tool for the pharma industry. IPA allows researchers to cross-reference published research, on a molecular level, in a visual way. Though the visual design is lacking, it was imperative ensure this tool, and its new features, were as usable as possible for a highly discriminating audience.

The reagent feature was unique for its commerce component. Reagents were a particularly hot topic at the time of this project, and our new feature was, in many ways, a means of shopping for a reagent as it was research.

We formulated our requirements using user interviews and surveys, and validated our design with in-house usability testing.

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