Marketing Site Redesign

In response to leadership's desire to become a product-led organization, we focused on opportunities for self-service. The most apparent one was a confusing, siloed marketing site, neglected for years because of our sales-led culture.

In close collaboration with the sales and marketing teams, we conducted research to unearth the primary use cases involved in the evaluation of a new course by instructors, and married our content and platform offerings into a single offering, mirroring the sales experience.