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![Original on Transparent_edited_edited.png](https://static.wixstatic.com/media/4c3005_be691f6131b4478399ab099fe0690d9b~mv2.png/v1/fill/w_15,h_6,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/4c3005_be691f6131b4478399ab099fe0690d9b~mv2.png)
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SallieMae: SallieMae.com Redesign
Project type
Redesign
Date
July 2010
Directed a cross-functional, enterprise-wide team to redesign our marketing site in six months. The site featured an all-new online brand standard, robust personalization tools, and enhanced on-page SEO. The results: Increases in online conversions by 20%, organic traffic by 20%, and overall online revenue by 10%.
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