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SallieMae.com Redesign
Project type
Redesign
Date
July 2010
The old site still described a student loan company, not a financial services provider launching new products, and its aging platform couldn't support modern marketing or personalization.
I started with strategy workshops to align stakeholders on how legacy loans and new products should fit together. Then I led a cross-functional, enterprise-wide team that delivered the redesign and the move to a modern CMS together, in six months.
What changed: a new brand style and page layouts for a student-focused financial institution, a new information architecture that presents loans alongside new products, personalization tools, and better on-page SEO.
The result: online conversions up 20%, organic traffic up 20%, and online revenue up 10%.
