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SallieMae: SallieMae.com Redesign

Project type

Redesign

Date

July 2010

Directed a cross-functional, enterprise-wide team to redesign our marketing site in six months. The site featured an all-new online brand standard, robust personalization tools, and enhanced on-page SEO. The results: Increases in online conversions by 20%, organic traffic by 20%, and overall online revenue by 10%.

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