Course Trial & Onboarding

As part of a broader strategy to take Macmillan from sales-led to product-led, I directed the effort to redesign our product trial and onboarding experience. The focus was to allow instructors to register, preview, and adopt a course product.

While the central strategy was about self-service, our method for creating and validating the design involved rapid concept development and testing. We already had years of research on the topic, but had issues with properly framing the problem to solve. I led several weekly sessions with the team to do just that, which allowed us to hit the ground running by generating, testing, and remixing multiple concepts, two to three times a week.

Once settled on a couple concepts that tested well, we moved to usability testing and validated them.